Legally Compliant Guest Wi-Fi for Cafes

If you run a café, you cannot afford to ignore the importance of guest WiFi. Act now and you will gain a competitive edge over other cafes. Leave it too late, and you will only fall further and further behind the competition. This is something we do not simply expect you to take our word for. The statistics back it up. For example, every six in ten people consider free WiFi when they are looking for a café to work in. Moreover, a survey revealed that more than 60 per cent of business owners noted that customers stayed in their facility longer once WiFi was introduced, meaning more money for your business. And, the good news does not end there! With Retail Secure’s solution, we provide you with many marketing opportunities to make the most of.

Guest WiFi is guaranteed to attract more people to your café. After all, there are an increasing number of people that go to cafes to Skype their family or to do work. These people need access to the Internet, and thus you are alienating a set of potential customers if you do not have WiFi access available. Moreover, these are the type of people that are assured to stay in your café for a considerable period of time, which means more money spent. At Retail Secure, we also send all of our clients instant insights about all their WiFi users. This gives you a unique insight into the people that are in your café.

You can use this to target marketing messages more effectively. For example, you can send push notifications about a new type of coffee you are selling or you could send a discount code for people to use on their next drink. This ensures repeat business, whether they use it immediately or in the future. Aside from this, you will get a customised landing page, which is the page your customers see when they got to connect to your WiFi network. This will include your logo and any other marketing messages you wish to incorporate.

One thing to note is that while there a lot of cafes that provide guest WiFi today, not all of them operate a compliant solution. They are taking a massive risk, as this means they are breaching the law and could face huge fines and even imprisonment. This is something you don’t need to worry about at your café, as our solution is 100 per cent compliant with all applicable legislation, including the Digital Economy Act and the Data Protection Acts.