Legally Compliant Guest Wi-Fi for Retail

No matter whether you sell furniture, hiking equipment, women’s clothing, or anything else, you could benefit from having guest WiFi installed at your business. Not only will this attract more customers to your store, but also there are many marketing opportunities you will be able to make the most of when you choose the Retail Secure solution.

Nowadays, customers expect to be connected while on the go, no matter whether they are enjoying a latte at their favourite coffee shop or looking for a new pair of shoes. You don’t need to take our word for it; the statistics back it up. Eight in ten customers say that where they shop is influenced by the availability of free WiFi. Moreover, a BT survey revealed that 67 per cent of customers use the Internet while in-store, and 38 per cent use social media while shopping. From researching items online, to asking friends for an opinion, to looking for coupons, there are many reasons why people want to use the Internet while shopping, and if you cater to this demand you can be sure that more people will be attracted to your shop.

Simply offering guest WiFi is not the only way you can boost profit levels. With the Retail Secure solution, you will receive real-time data about all of your connected customers. You can use this to send targeted push notifications to their mobile phones, such as in-store discounts and voucher codes. This is a great way of making a quick profit. Alternatively, you can send marketing messages to secure repeat business, or you could offer discounts for those who refer a friend.

We also provide customised landing pages for all of our clients. The landing page is what users will see when they attempt to connect to your WiFi network. This is the first impression you will make on your customers, and thus you need to ensure it is a good one. We make sure this is the case by incorporating your logo and any other marketing message you want to include.

One thing you do need to be aware of is that there are laws in place that apply to all businesses offering WiFi. Unfortunately, this is something a lot of retail stores do not adhere to. You don’t need to worry about this when you choose Retail Secure, as our service is 100 per cent compliant with all applicable legislation. Simply give us a call to find out more.